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Branding

The GIG

The Great Indian Golchakkar was a grand carnival held in Delhi. It revolved around food mostly, but also highlighted India's culture, artisanal work, music and dance.

The existing logo was to be reworked on and have a fun visual language to catch the eye of the masses.

Client / 

Gourmet Planet

 

Role / 

Concept, Branding, Publication

 

Year / 

2016

Existing Logo
Revised Logo

It was wished that the elephant be retained for the logo. Thus, popping out of a great golchakkar (circle) in a contemporary look.

But won't the festival look too ELEPHANTY if this logo was everywhere?

Another version of the Logo
Vendor Docket