Branding
The GIG
The Great Indian Golchakkar was a grand carnival held in Delhi. It revolved around food mostly, but also highlighted India's culture, artisanal work, music and dance.
The existing logo was to be reworked on and have a fun visual language to catch the eye of the masses.
Client /
Gourmet Planet
Role /
Concept, Branding, Publication
Year /
2016
Existing Logo
Revised Logo
It was wished that the elephant be retained for the logo. Thus, popping out of a great golchakkar (circle) in a contemporary look.
But won't the festival look too ELEPHANTY if this logo was everywhere?
Another version of the Logo
Vendor Docket
