The Great Indian Golchakkar was a grand carnival held in Delhi. It revolved around food mostly, but also highlighted India's culture, artisanal work, music and dance.
The existing logo was to be reworked on and have a fun visual language to catch the eye of the masses.
Concept, Branding, Publication
It was wished that the elephant be retained for the logo. Thus, popping out of a great golchakkar (circle) in a contemporary look.